citycenter dc – washington, dc
the “district of joy” is a happy, colorful, joyous romp conceived and created by design army to highlight the range of luxury retailers and restaurants housed at citycenterdc. inspired by musicals from bygone eras, and specifically looking at west side story, we turned away from static images to focus on the transformative experience of the property - citycenterd turns the ordinary into the extraordinary. using bright blocks of color to make a bold fashion statement, casting dancers from the washington ballet to take on starring roles and bringing in unexpected “cameos” from the likes of george washington, the message is clear. whether shopping, eating ice cream or sipping a mysterious blue cocktail – everything is more delightful, more delicious and more joyful at citycenterd.