citycenter dc – washington, dc

the “district of joy” is a colorful and joyous romp conceived and created by design army to highlight the range of luxury retailers and restaurants housed at citycenterdc. inspired by musicals from bygone eras, and specifically looking at west side story, we turned away from static images to focus on the transformative experience of the property - citycenterdc turns the ordinary into the extraordinary. whether shopping, eating ice cream or sipping a mysterious blue cocktail – everything is more delightful, more delicious and more joyful at citycenterdc.  →


chief creative officer – pum lefebure 
director & dp – dean alexander
managing director – ann vogel
production manager – olivia prinzi
art director – heloise condroyer
photography – diego jiménez
web design – angela milosevic
copywriter – mark welsh